2018 is well underway and the newest, freshest collections for S/S 2018 are beginning to land in our favourite department stores and designer boutiques.

Fashion fads come and go, and deciding which pieces to buy from the thousands that are released each year can seem impossible. Which trends will still be in vogue in six months time? You may love those leopard print pants today, but will you really wear them more than once?

Making the right decisions will make the difference between having a closet full of clothes you love (and make you feel fantastic) or a closet full of clothes you’ll never wear again.

To help you out, here are five on-trend but timeless pieces that you can invest in now and then wear all year long:

Shine in New Season Sunglasses

Although we tend to think of sunglasses as summer pieces, in reality most of us will wear our shades all year round.

Squinting in the sun is a problem that happens to the best of us and, believe it or not, it tends to happen more during the winter months when the sun is low in the sky then those hot, high sun summer days. This is particularly true if you drive, live in a sunny climate, or enjoy outdoor sporting pursuits.

If you don’t already have a classic pair of shades that you love then now is the perfect time to invest in 2018’s hottest sunglasses and wear them all year long.

One of the key trends to look out for are classic aviators (think a young Tom Cruise in Top Gun). Look for aviators with wire frames: these have a classic appeal that will never go out of fashion. We love Ray Ban aviators, because as well as looking stylish, they’re also virtually indestructible.

Aviators are such versatile sunglasses, and unlike other 2018 eye wear trends (yes, we’re looking at you micro glasses!) they suit almost everyone. It doesn’t matter whether you have a long face, a round face, or a square face, you will look great in aviators.

Here are some of our favourite aviators that you can buy now, wear all year, and love forever:

Another hot trend in sunglasses for 2018 is the rise of metallic, particularly gold and rose gold frames. If the idea of wearing a ‘blinged out’ pair of shiny metallic sunglasses doesn’t suit your sense of style but you still want to nod to the trend then you could always look for shades that embrace metallic details instead.

Gold arms, gold horns, even geometric gold shapes and patterns across the front of the frame are all incredibly popular choices right now. Why not nail both trends by choosing aviator sunglasses loaded with metallic detailing?

Sure to help you stand out from the crowd, new sunglasses are a sensible investment piece for spring 2018. And whilst sunglasses trends change as often as all fashion trends, the updates are much more subtle, meaning that when you invest in new sunglasses they can last you for several years and still look bang on trend, provided you look to a classic style and take care of them.

Stun in A Statement Sweater

Sweaters are the perfect piece for adding a pop of colour to your outfit, and the runways were awash with sweater during the A/W 2018 shows and collections, meaning they’re also bang on trend.

At AMI and Hermès we saw sporty Vs and chevron patterns in a combination of incredibly wearable grey and vibrant neon shades. Acne Studios combined rich browns with stripes in turquoise blue.

If you’re bold enough then bright and bold block colours are bang on trend for S/S 2018 with fashion houses such as Berthold and Oliver Spencer showcasing zingy brights from head to toe. A single colour sweatshirt (we love canary yellow, red, and turquoise blue) would be a simple way to tap into this trend.

Last season’s commitment to the sports luxe trend is still going strong, which is good news for fans of sweatshirts. They look just as good worn with sweatpants as they do with your favourite slacks or skinny jeans.

These are seasonless garments that you can wear all year round.

Purchase a statement sweater now and you will instantly have something fashion-forward to wear this weekend, a cover up to keep in your back pack and throw on at the end of a long summer’s day on the beach, and a versatile casual piece you will wear again and again. We love statement sweaters paired with fitted button up shirts for a smart casual fashion-forward look that can carry you anywhere.

Here are some of our favourites: 

Don’t be afraid of colour here: the more vibrant the sweater you choose, the more on trend it will be. If you are colour shy then you can neutralise the zing of your knit by pairing it with black, navy blue, or muted shades such as cream, taupe and brown.

Look Cool in Camo

Camo is this season’s hottest print trend, and if you’re only planning on buying one new piece this year, make it something camo print.

Camo is a seasonless addition to your wardrobe that will look just as good worn with a knit and a thick woollen scarf in the winter and it will thrown over shorts and a slim fitting tee in the summer.

We love camo shoes and classic flack jackets, but if you’re looking for something a little different and out of left field then you can also look to camo backpacks, pants, baseball caps and even sweaters.

The camo jacket is the perfect new season addition to any wardrobe. The key to pulling this look off is to stick to just one camo piece per outfit (you want to look like a trend setter, not a hunter from Tennessee) and to keep the rest of your outfit clean and simple.

Many men mistakenly believe that camo is an instantly casual pattern, and whilst it is true that it lends itself more naturally to casual stylings, with the right accessory, you can wear your camo jacket everywhere.

If you’re looking for a versatile piece suitable for any occasion then choose a jacket that is slim fitting, cut well at the shoulders, and sits either on or just above your hip. Looser, longer and baggy jackets tend to have a more laid back, urban feel, and are much trickier to style in a formal way.
On the runway we saw camo at high end brands such as Versace and Jeremy Scott. These were worn with edgy elegance in an incredibly versatile way. If you favour something a little more urban than elegant then look to Kanye West’s Yeezy brand, which has long used camo print as one of its statement makers.

Here are some of our favourite Yeezy camo pieces to give you wardrobe inspiration:

And if the thought of wearing a camouflage jacket seems just too woodsmanly and simply not elegant enough for you? Don’t disregard camo completely, you can still incorporate this versatile print into your look.

Our very own Royal Fashionist camouflage espadrilles are the perfect addition to any Spring/Summer wardrobe. Light and airy, they allow your feet to breathe when the sun is shining and their perfect for slipping on and off at the beach or at the park.
Camo is one of those patterns that never really goes out of vogue. It drifts in and out of trend depending on the season, but it always bubbling on the surface that something that most effortlessly cool fashionistas have access to in their closet.

There’s no denying that camo is smoking hot this season. But if you invest in a high quality camo jacket now not only can you wear it all year long, it is guaranteed to be a piece you pull in and out of your closet every time it returns to the runway for the next decade. Buy now, or regret later.

Pick Up Pyjamas

Silky pyjama style shirts, pants and kimonos have been a hot trend in women’s wear for the past couple of seasons. Everyone from the highest end designers at Gucci and Louis Vuitton to our favourite high street and department stores have been creating women’s pyjama style pieces in silk and satin that can be worn for any occasion.

This season, it’s our turn! We saw men strutting down the runway in their daytime PJ’s at Kate Eary, Per Götesson, and Edward Crutchley. The prints of the pyjamas on show varied wildly but the fundamental shape and inspiration remained the same.

Think loose silk pants  worn long slung around the waist and paired with longer line silk shirts. These were either slashed to the waist (ideal for showing off a toned torso when the sun is shining) or buttoned up to the chin, creating a more formal and straight-laced feel to this ultimate statement of informality.

This new pyjama trend was certainly intended to be worn outside the bedroom, but we admit it’s a very tricky look to pull off, without turning heads for forgetting to get dressed in the morning!

Our top tips for pulling this look off? Think outside the pyjama box:

  • Don’t wear silk pyjamas pants at the same time as a silk pyjama top. This may be how they’re presented on the runway to make an impact, but don’t be fooled: these pieces should always be separated to make them as wearable as possible. Unless you’re going to a party dressed as Hugh Hefner, of course!
  • Create contrast between the super soft fabric of your pyjama pieces by it with something equally luxe but much tougher. A leather or denim jacket thrown over the top will add a masculine edge and thicker outerwear will create a more cohesive look.
  • When deciding what to pair your delicate silky pieces with, cotton is always a great choice. A plain cotton shirt or tee (preferably one with a collar to avoid any pyjama confusion) will look great with subtly patterned silk pants, whilst cotton chinos in tan, beige or navy blue will provide the perfect base for a pyjama shirt in almost any colour.
  • Finally, accessorise. Don’t be afraid to add jewelry, a leather belt, and anything else that will help differentiate clearly between your bedtime attire and a well-thought out and fashion forward look.

Have an Art Attack

Our final, infinitely wearable 2018 trend that will carry you through the whole year whilst pushing the boundaries of style is to embrace paint box, artistic style prints and really wear your ‘art’ on your sleeve!

Art-inspired prints popped up all over the runways at the latest London Fashion Week Men’s collections. Vivienne Westwood was particularly enamoured with the trend, which saw painted denim jeans, colour-burst graffiti graphics printed onto tees and collage style patterns splattered all over sweaters and jackets.

Think of the modern art student, keen on self-expression and representing the world as they see it through their clothes. Admittedly this isn’t a look for the faint-hearted, and the general rule with this trend is to pick out the boldest statement pieces possible. Go hard or go home.

That doesn’t mean that you need to incorporate several pieces into one outfit though: one statement is definitely enough. Edgy, slick and fashion-forward is the finished result you’re looking for, after all, not Coco the Clown on holiday!

Because Vivienne Westwood revolutionised and then popularised this look (and because she is my favourite designer of all time) we will look to her to give us some inspiration for the very best pieces to choose: 

Fancy unleashing some creativity of your own? This is the perfect trend for experimenting with customising your own pieces. Ideal if you’re working on a budget or have pieces in your wardrobe that you don’t wear and that could benefit from some modernisation.


One of the best pieces to give an art box update to its a blue denim jacket. Attack it with patches, acrylic paint, and even use a box cutter to slash into the sleeves and around the hem until you have something you love, and that is completely unique to you.

Creating something completely bespoke in this way may take a little time and effort (the longer it takes the better, as it means you are putting more care into it) and will look incredibly high end and expensive once it is finished.

Top Tip: If you choose to customise your own denim jacket then choose a summer weight jacket (one without a shearling or faux fur lining or collar) so that it will be versatile enough to wear all year long.


Throw away fashion should be a thing of the past. Not only is buying something to wear for just one season a terrible waste of money, it’s also terrible for the environment.

Instead, when you’re looking to make new additions to your closet for 2018, think about choosing pieces that manage the fine balance between being fun and fashion-forward whilst also being timeless enough to last through several seasons.

The right jacket, for example, will work for both summer and winter. The right shirt will fit you like a glove and leave you feeling confident and sexy. If you try on something that leaves you feeling anything less than ‘wow’ then just leave it behind.

After all, we all know that when you find a piece that you truly love, you want to wear it over and over again!

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