So many of us dream of creating killer Instagram content: we want to produce videos that will capture hearts and minds and, of course, gain us as many new followers as possible. In our modern society, the perfect Instagram is more important than the perfect life!
But how, exactly, do you build a professional Instagram profile that will keep people coming back for more? Don’t worry, whether you’re new to Instagram or you’re a seasoned pro, we’ve got your back.
Here’s everything you need to know about creating professional-looking Instagram content that will attract attention for all the right reasons:
Find the Right Stories
Modern social media is all about documentation: the amazing places you’ve been, the clothes you choose to wear, even what you decide to eat and drink. Instagram allows you to provide insights into your life for others to like, share, and aspire to.
But what should you be sharing and what should you keep to yourself? The key to creating an awesome Instagram page that will have people coming back for more is to find the right stories.
Look for content that is fun, interesting and aspirational. Vacations prove great fodder for Instagram, but finding the quirky and unique in your own city is also a wonderful way to build a following.
Adding a location sticker to your stories is a great way to bring in new followers and will raise your profile in your home city if you use it over and over again.
There is content to be found everywhere if you just know where to look for it. Find the extraordinary in every day, look at the world from new angles, and you’ll be able to create content that will win hearts and draw attention for all the right reasons.
One of the best things about Instagram Stories is that the content you add to it will only remain visible for 24 hours.
That means that you can be a little more experimental with the content you add to your stories than what you add to your wall: if it doesn’t work or doesn’t get the reaction you expected then it will be gone in 24 hours anyway!
Invest in the Right Kit
The best Instagrammers know that you can’t create killer content with your smartphone alone. Your videos are likely to end up looking wobbly and it’s difficult to create great videos featuring yourself without some extra support
Luckily, there is technology available to help if you invest in the right kit and right now, we’re really loving Movi.
Movi is a smartphone robot that’s ready for anything. It’s designed to offer incredible stabilization technology (just like those you would find on a professional rig) meaning that you’ll never have to post wobbly videos again.
What’s more, Movi is small, portable and easy to use. It’s also a lot more affordable than larger and more complicated stands.
Wondering about the practicalities of investing in a Movi smartphone robot? As well as being easy to use, it’s also an incredibly practical piece of kit.
It has an integrated USB-C for Fast Charging, long lasting batteries and blue tooth connectivity so that you can use it anywhere.
Whether you want to take videos in landscape or portrait mode, of yourself or of others, you can simply set Movi down and create incredible Insta stories wherever you are! We couldn’t create content without this nifty bit of kit: you can get yours here.
Jump on the Bandwagon
Whilst there’s a lot to be said for being unique, it’s also important to think about what other brands and influencers are posting and to take advantage of these shared themes. So if everyone starts posting content about Christmas this month, for example, now is not the time to start sharing your Easter pictures!
Jump on the Christmas bandwagon, start sharing similar content themes as other large influencers, and take advantage of the same hashtags.
Their excitement and authority may well rub off onto you, attracting new people to your page. But that doesn’t mean you shouldn’t also be true to you: don’t clone anyone else’s page. Create your own, unique content and march to your own tune, whilst taking inspiration from others.
Tip: You can also use this app called Hashtagger to find the best hashtags for your posts.
If your videos have a sense of familiarity and fun, whilst being similar to the content of other brands with a wider range of influence, then you’re likely to find that more people want to watch, share, and engage with them.
Choose the Right Filters
Creating Instagram stories is all about having fun, and that means that you can experiment with one of the many different filters and camera effects that the brand offers through their Stories tool.
Live mode allows you to create simple videos, Boomerang mode films looping GIFs up to three seconds in length which are particularly fun for fashion shots, whilst Stop Motion mode allows you to create a staccato video reminiscent of an old-fashioned flip book.
Whichever kind of story you choose to create, the filter you use will immediately imply it’s tone and give your Instagram page a sense of personality that is unique to you. Choose wisely.
Other fun techniques you can use include adding text and stickers in a huge range of styles and designs, changing your background colour, and making your videos sparkle (using glitter they will literally sparkle!).
Be experimental, and make things fun. And don’t forget to tag people in your videos too: it’s an easy way to increase your engagement levels!
Engage Your Followers
It’s important to view social media as a conversation that you are having with many hundreds of people: it doesn’t matter whether you know them or not, they have come to your page to engage with you.
The hashtags you use will play an important role in both attracting new followers and engaging with your current ones: aim to use a mixture of popular hashtags with a huge number of hits as well as those specifically related to your interest group and the people you want to attract.
You can also use hashtags to inject humor and personality into your posts too, which will help you to build a relationship with your followers.
The most successful Instagram pages have a clear voice and a clear idea about who they are. Finding your voice within your captions and hashtags is almost as important as the quality of the photo and video content that you post.
Creating a professional looking Instagram profile is easier than you might think, provided you’re prepared to invest a little time and money into getting it right. Buying the right kit is essential, as is learning how to use some of the lesser-known Instagram tools to your own advantage.
Instagram is one of the most important social media tools you can use if you want to grow your personal or business brand. Don’t be afraid to try new things to attract new followers: after all, it’s easy to change your technique and tweak what you do until you get it right!
The key to creating successful Instagram videos is to enjoy using Instagram yourself: follow pages you enjoy, engage with their content and get ideas for your own content. Why not follow the Royal Fashionist Instagram account for some inspiration?