If you work in retail, or have a passion for shopping, it would be impossible to talk about Christmas without also mentioning the post-Christmas sales.
Some savvy shoppers look forward to the post-Christmas sales and much as they look forward to Christmas day. Let’s face it, the opportunity to rejuvenate your closest at prices that are 50% off (or sometimes more) is a much more exciting prospect than the opportunity to eat leftovers and watch reruns on the TV with your extended family.
The after Christmas sales are the perfect time of year for the style-savvy guy who loves fashion! That’s because 45 per cent of the after-Christmas sales are for apparel. You can get your hands on all the clothing and accessories you need, and save yourself some cash at the same time!
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Looking to indulge in some post-holiday sales shopping? Here are our top tips for making the most of the discounts, and making the experience as easy as possible:
Pick the Big Ticket Items
During the post-holiday sales, retailers are generally anxious to reduce and move on their winter merchandise, in order to move in their new season stock. In retail terms, spring and summer are fast approaching, and winter clothing takes up a lot of much-needed stock room space. Boring, but true!
This is good news for super savvy shoppers though because winter garments, such as heavy overcoats, winter boots, and thick sweaters (especially in high quality fabrics such as cashmere) are expensive, big ticket items that would normally be the most expensive pieces you need to buy each year.
That doesn’t mean we’re saying you should buy another coat or another pair of boots that you don’t need. (Unless you want to, of course!)
But what we are saying is that now is the time to take some time out to reassess and reevaluate the content of your closest.
Do you have well-worn and well-loved boots that need to be replaced? Do you love your camel overcoat but often wish you owned a navy blue one as well? Or perhaps you’re looking for a new black sweater than perfectly matches your favourite black chinos?
Make a list of your wants and needs, based on sensible analysis of your existing wardrobe, and you will have a comprehensive shopping list that you can take with you when you tackle the sales.
Success in the post-Christmas sales is largely dependent on the amount of planning that you’re able to do in the quieter retail period before the sale begins.
During the sales the fitting rooms are stuffy, crowded, and often have long queues. Sales assistants are busy, stressed, and not able to provide their usual high level of help and support. Frankly, having to ask for help or use the fitting rooms during the sales is like entering the seventh circle of hell!
Circumnavigate these huge sources of stress by knowing what you want to buy in the sales long before they begin. That means going shopping during the quieter periods, trying on the pieces you’re interested, and working out what sizes would be best for you.
If you know what you’re looking for (and what size you need) then when the madness of the sales begins, you can quickly cut through the crowds, grab what you’re looking for, and then leave (having saved yourself a fortune) without any hassle. It’s that easy!
Buy Quality Classics
When heading out to the post-holiday sales, it’s important to ensure you choose pieces that you will still love next week (and next year!) rather than faddy pieces that you will quickly regret. (Yes, we’re thinking of you, dodgy Christmas jumper!)
It’s important to remember that many pieces have been discounted because they are trends that simply aren’t popular, and these are likely to be pieces you will regret purchasing. Unless it fits in with your existing and established sense of style, anything over the top and trend-led should be avoided.
Instead, choose quality classic pieces with a timeless appeal. Look for pieces that last more than a wear or two before they go out of fashion.
And don’t forget that just because the clothing you are buying is from the winter collections doesn’t mean that you can’t have one eye on the season ahead: a fine knit sweater or a plain crew neck tee may well fall under the winter wear umbrella, but would equally be appropriate for spring and summer.
If you have extra cash to spend in the sales and aren’t quite sure what you want to invest in, a great rule of thumb is to buy quality work wear pieces that you can wear everyday. Work wear is always a great investment, and is normally very expensive to buy at full retail prices, particularly if you work in an office environment.
Stick to the Budget
Whenever you go shopping it is important to have a budget in mind and to stick to it. Because sale shopping is exciting, and relies on making fast impulse decisions, it is easy to spend more than you intended to without even realising that you’re doing it.
If you’re a fashion-fan who likes to look stylish for every occasion then it’s likely that you already invest a large amount of your income in clothes. But it may interest you to know that financial experts suggest that you should spend around 5% of your annual take home income on apparel.
By sticking to a budget that you find comfortable, and having a pre-approved list of pieces that you want and need you will be much less likely to suffer from post-purchase regret, and have to spend another wasted day in store returning the garments you didn’t actually want or need.
Don’t Forget to Shop Online
Find it too much hassle to head out to the mall to indulge in a little retail therapy during the madness of the sales, especially during the cold winter months? Would your rather spend your well-deserved vacation away from the office in the comfort of your own home? Then we have good news!
You can find discounts that are just as competitive online and have everything you need delivered to your door.
You may be surprised to know that most major retailers actually launch their online post-Christmas sale offerings on Christmas Day. Yes, that’s right – instead of exchanging gifts and overindulging with friends and family, some people would rather be shopping for a brand new wardrobe!
If you share their passion for shopping then you can join them! The beauty of online shopping is that the stores never close, so if you’re looking for a fun way to fill an hour then why not indulge yourself a little?
After all, if pre-Christmas shopping is all about finding gifts for others, post-Christmas shopping should be all about you!
I am a self-confessed sales addict. I love the finer things in life, I like to wear high quality items, and I like the thrill of knowing that I can have them whilst also saving myself a small fortune!
Finding something unexpected and fabulous on the rails whilst flicking through amongst the crowds of other bargain hunters is one of the highlights of any trip to the shops.
But the fact is that the hustle and bustle of the post-Christmas sales aren’t for everyone. If you don’t enjoy crowds or chaos then online shopping may well be the better option for you. But if you have gaps in your closet that you’d like to fill with high-end pieces at more affordable prices then there is no better way to do it!
Shake off the post-Christmas sludge, put down that extra candy bar, and hit the shops instead!